OK. This might sound strange. Probably because it IS strange but... this might be a hormonal thing. Did you notice men don't have these sugar cravings as much as women has them? Or elderly ladies for that matter....
I think there are certain hormones involved in this but these can be 'overwon' by steadily upholding a diet you like to follow because after the initial difficult time you will automatically start to like it
(hormones are adjusting themselves)
perhaps I am way out of line here but this is what I have concluded and my own personal opinion.